How Riyo Advertising Delhi Saved My Business – Expert Advertising Solutions

A few years back suddenly I realized that my business was sinking. It was a miserable experience as I was facing continuous loss in my business. Still I tried to pull it back but unfortunately I was unable to regain the success and was thinking of shutting down my business. I had a well established home-services company in Rohini, Delhi. I had a very strong customer base as I always maintained fair prices with supreme quality. I was a successful business owner and I had a very good and efficient team with plenty of years of experience. All was going right but all of a sudden I started to sink.

Why I am telling so, because enquiries completely stopped coming! In today's high competition market, strong public relations is very important and customer queries are one of the most important things. Also my website became invisible. My phone stopped ringing and my habit of placing constant newspaper ads all of a sudden completely stopped working. It was becoming serious day by day, I started discussion very closely with my family as my cash reserves were draining.

Before Riyo Advertising: Ads Without a System

Like most of the other small businesses, I was also “doing marketing” but without any structure:

• I had a habit of placing random newspaper classifieds now and then—but without a proper category, without clear call-to-action and tracking.
• Sometimes I boosted Facebook posts, targeting “Delhi” without a landing page and real strategy.

I honestly had no clue what would actually work. I didn’t know which ad to run, when to run it, or whether newspaper ads even made sense. I was also completely unsure if the location, the wording, or any specific keyword was bringing in calls or leads.

For a long long time my marketing budget was disappearing, but enquiries didn't increase. I felt completely trapped, with no clear way forward and no idea which step to take next.

Actually I was investing in ads with zero visibility and no return to show for it.

It was almost the end of my business when one of my friends told me to contact Riyo Advertising in Delhi, he also told me Riyo Advertising can give me the most suitable solution. I had heard the name it's a big brand but I didn't have that much idea about their work. My friend kept insisting that I get in touch with Riyo Advertising in Delhi.

Meeting Riyo Advertising Delhi

In the middle of 2024, I made up my mind to take one last attempt and I contacted Riyo Advertising Delhi, when I heard that they offer both newspaper and digital campaigns together, things started to make sense.

I understood that Riyo Advertising was different from the others when I met them for the first time. Why I am telling so because they didn't ask me, “Which ad do you want to run?”, but they asked me:

• Who is your ideal customer—areas, income level, language?
• Which services give you the highest profit?
• How many enquiries do you need daily to survive, and how many to grow?
• What exactly have you tried before in print and digital—and what happened?

They weren’t actually trying to sell ads but they were trying to understand my business, which were more important. The key points which they uncovered:

• My best clients were coming from very specific pockets: Rohini, Pitampura, Janakpuri, Vikaspuri.
• My services fit perfectly into “Home Services / Repairs / Renovation” categories in Delhi newspapers.
• I wasn’t using my phone number and WhatsApp properly in ads, so I was missing easy enquiries.

The Riyo Plan: A 90-Day Print + Digital Funnel

Riyo Advertising didn't publish any ad for me but they did something different. Riyo built a 90‑day lead generation system for my business.

• Newspaper Classified & Display Ads (Local Focus): Weekly and Sunday ads in targeted Delhi editions of Times of India, Hindustan Times, Navbharat Times, etc. Correct categories, with clear headlines like "Home Repairs in Rohini & Pitampura – Same Day Visit". Strong offers, and my phone + WhatsApp number placed boldly and consistently. Riyo took care of copy, layout, ad size, and scheduling so the ads appeared on high‑readership days.
• Local SEO + Google Ads: Riyo Advertising created and optimised my Google Business Profile for Rohini and the nearby areas. They ran Google Search campaigns using high‑impact keywords such as “home repair near me”, “electrician Rohini”, “plumber Pitampura” etc. They ensured the same call and WhatsApp number across all channels, it made the number consistent and every inquiry started to come to one place.
• Landing Page + Tracking: Built a simple, fast landing page with my services, zones covered, reviews, and a clear Call / WhatsApp Now button. Used unique tracking numbers and UTM links to see how many leads came from Newspapers, Google Ads, and Google Business Profile.
• Continuous Optimisation: Every week, the Riyo team reviewed how many calls/messages each newspaper ad generated and which keywords and areas brought the best quality leads. They shifted the budget away from weak performers and focused it on the best papers, days, and keywords, which helped continuously bring down my cost per enquiry.

The Turnaround: From Near Closure to ₹2 Crore

First 3 Months:

• Within 30 days, I went from 1–2 enquiries a week to 5–10 enquiries a day.
• By 90 days, I was averaging 15–18 enquiries per day, with a healthy mix of new and repeat customers.
• For the first time, I knew exactly which ads were working, so I stopped wasting money and only funded what produced results.

Scaling Through 2025:

• With a predictable lead flow, I have hired two more technicians and expanded the service coverage across more parts of Delhi NCR.
• Riyo Advertising added remarketing ads and seasonal newspaper campaigns, like: monsoon repair offers, winter plumbing check in order to tap the peak demand periods.
• We tightened our internal process: faster WhatsApp replies, standardised estimates, and better follow‑ups.

By December 2025:

• My monthly revenue, once stuck at ₹3–4 lakh, grew to ₹20–25 lakh per month.
• The business closed the calendar year with around ₹2 crore in revenue—a number that felt impossible just a year earlier.

What Really Changed?

When I think about it now, there were three simple things Riyo Advertising Delhi did that completely changed the outcome for me:

• Strategy Before Spend: They didn’t sell “ad space”; they designed a lead engine: right publications, right days, right categories, right keywords—all feeding one clear funnel.
• Integrated Print + Digital: Newspaper ads built trust and familiarity in my local neighbourhoods. Google Ads and local SEO turned that trust into immediate calls and WhatsApp enquiries.
• Measurement & Feedback Loop: For the first time, I could literally see: “This paper + this day + this keyword = this many enquiries.” That clarity gave me the confidence to scale winning campaigns and cut off waste.

Today, when I look back, I know one thing very clearly: without a proper lead system, my business would not have survived.

With Riyo Advertising Delhi handling my print and digital funnel, I moved from the verge of shutting down to reaching ₹2 crore in revenue by the end of 2025. It wasn’t just a recovery—it completely changed my business journey.